Fall/Holiday 2023 Brand Trend Presentation for Seventh Avenue
Trend presentations are developed twice a year by our internal design team with internal data from senior brand merchant partners and trend insights in collaboration with WGSN trend service.
This season I was tasked with developing a new framework through which to view Seventh Avenue, our largest theme-focused brand, and to give a better vision internally as to why our customer comes to Seventh Avenue. The culmination of this presentation which I designed and presented has been a structural shift in how our internal merchandising and creative departments develop stories for our customer and has led to readjusting our corporate brand marketing initiatives to better align with this renewed vision.
Seventh Avenue is a Journey
